Adda Collins
Overview
Adda Collins is a mobile accessories brand made for young, tech-savvy users who value simplicity, quality, and personality in their everyday devices. From essential tech like head phones and power banks to everyday charging gear, the brand required a visual identity, packaging system, and communication concept that would capture attention at retail and resonate with the lifestyle of today's connected generation.
Approach
The name 'Adda' already existed. Our role was to extend it by adding 'Collins', integrating the brand into the broader Collins family. This addition made the name more distinctive and helped move it away from generic associations. We then developed a cheerful, accessible brand rooted in the idea of “adding fun to your tech.” The logotype uses rounded, connected letterforms designed to appear as if they are 'holding hands'. This symbolic gesture reflects technological connectivity and human connection. This design choice makes the brand feel welcoming and easy to relate to. It visually expresses unity, inclusivity, and effortless integration into daily life. The icon is a small, stylized head with headphones, derived from the letter "a". It adds a playful and memorable visual signature. The packaging system was designed for visibility and enjoyment, with a fresh color palette, minimal layouts, and a user-centric unboxing experience. Communication was built around a clear, engaging voice that emphasizes simplicity, joy, and everyday practicality.
Results
The result is a clear and friendly brand that feels as easy to trust as the products it represents. Adda Collins enters the market with a confident look ready to connect with young users.
