Lente Villas
Overview
The villa booking market has grown rapidly as travelers search for privacy, comfort, and meaningful local experiences. In this competitive landscape, Lente Villas needed a strong brand strategy and identity to set itself apart. The mission: to offer a carefully curated selection of villas where guests can enjoy unhurried stays and owners can feel part of a trusted community.
Approach
We began by grounding the brand in its philosophy: quality, comfort, and service without forced luxury. Lente is not about excess, it’s about experiences that feel genuine, serene, and memorable.
Brand Name: Lente comes from the Italian word for “slow,” perfectly capturing the essence of leisure and immersion. The name is soft, simple, and memorable - just like the stays it represents.
Brand Slogan: “Slowest Villas on the Mediterranean” highlights the core promise of Lente: a slower, richer, and more fulfilling way to experience villa holidays
Visual Identity: The icon combines a laurel wreath - a symbol of triumph and excellence - with the silhouette of a villa, representing Lente’s carefully curated selection of the finest Mediterranean retreats. Paired with refined typography, the identity conveys elegance, authenticity, and understated sophistication, reflecting the philosophy of quality without excess.
Results
The result is a brand identity that positions Lente Villas as both premium and approachable. It speaks to discerning travelers who seek authentic Mediterranean get aways, while offering villa owners a sense of trust, care, and belonging. With its new brand, Lente Villas is ready to grow its presence, nurture lasting partnerships, and create unforgettable experiences, all at the Mediterranean’s most beautiful places.
More work
