QUIX
Overview
With 4,000 vending machines under their management, Automatic Servis sought a brand that would communicate their exceptional service and cater to evolving customer preferences. Quix was developed as a brand that embodies speed and quality, offering a nostalgic nod to the Italian Dolce Vita era while embracing modernity.
Approach
To capture the essence of Quix, we began by defining a branding strategy centered around speed and quality. The name "Quix" evokes quick service, while the brand category "quality vending points" emphasizes the commitment to excellence. Drawing inspiration from Italian culture and iconic brands like Martini and Fiat, the visual identity of Quix was crafted with a modern twist, incorporating vintage elements to create a sense of nostalgia and sophistication.
Results
The new branding positioned Ludvig Dental as a contemporary yet timeless dental clinic that seamlessly blends tradition with innovation. The royal blue and gold color scheme, along with nature-inspired textures, conveyed a sense of sophistication and elegance. The slogans effectively communicated Ludvig Dental's commitment to quality and tradition in dentistry. Overall, the branding successfully captured Ludvig Dental's heritage while signaling its modern approach to dental care.
Fields of work:
Brand strategy
Brand verbal identity
Brand visual identity
Implementation
